CUSTOMER ATTITUDE & PERCEPTION TOWARDS TOOTHPASTE (CASE STUDY OF DANTKANTI

Abstract

This study will examine Consumer‟s attitude and perception towards the toothpaste centered around DANTKANTI by Patanjali Ayurveda. Studythe reasons why they buy specific tooth paste. Customer satisfaction is the measurement of the products delivered by the company to the expectations of the customer or the products he expects The study attempts to understand the decision-making processes of the purchaser / buyer, both individually and in groups. And the product attributes that influence consumer shopping behavior. The characteristics of the individual, such as demography, psychography and behavioral variables in an attempt to understand people's desires. The level of satisfaction can also vary depending on the other options that the customer can have and other products with respect to which the customer can compare the products of the organization. 1.To study the factors influencing the purchase decision of customers with respect to DANTKANTI 2. Comparative study of customer perceptions regarding DANTKANTI with other toothpaste companies. 3. Analyze the general level of customer satisfaction of DANTKANTI. 4. Analyze the customer's opinion on DANTKANTI. The studies will be restricted to check the client's solution and understanding of the dentistry. Consumers' solution is a suspicious and intangible concept, and a possible transformation of a satisfied state can change from person to person and product.