TO UNDERSTAND SOCIAL MEDIA MARKETING AND HOW TO PROMOTE DIFFERENT PAGES THROUGH INSTAGRAM AND FACEBOOK

Abstract

The project is pursued as a part of MBA at “Delhi school of Management”. The project is done under expert supervision and guidance of Asst Prof. Rajan Yadav. The Project is about the Social Media marketing, especially Instagram and Facebook- Marketing and Analysis. The main aim was to understand Social media marketing and how to promote different pages of India Web Portal through Instagram and Facebook platforms. It provides the details and insight of the different web portals the company works on. Main objective was to know the need of the audience and how to increase the traffic on social media platform with proper analysis and marketing in an organic way. Thus, it gave me the opportunity to learn about the various ways of promoting and handling the web portals in an organic way on different social media platforms which made the task a bit easier as we could drive the traffic and reach in a better way. This is divided in 4 phases: 1. Services knowledge: This included the theoretical knowledge about the digital marketing field and services which needed to be promoted and marketed. 2. Increasing the reach of audience on Social media Platforms: This included the implementation of the knowledge imparted to me and the test of my digital marketing skills, marketing skills. This also enhanced our interpersonal skills and confidence level. 3. Research part: Research is done for finding different methods to stand ahead in the web portal field.