THE IMPACT AND INFLUENCE OF SOCIAL  MEDIA ON CONSUMER BRANDING AND  RELATIONSHIP

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DC Field	Value	Language
dc.contributor.author	TANDON, AISHWARY	-
dc.date.accessioned	2022-02-26T05:15:27Z	-
dc.date.available	2022-02-26T05:15:27Z	-
dc.date.issued	2019-05	-
dc.identifier.uri	http://dspace.dtu.ac.in:8080/jspui/handle/repository/18989	-
dc.description.abstract	The research explores how social media affects brand-customer relationships, and whether social media-based relationships lead to desired outcomes such as customer satisfaction, recommendations, and loyalty.	en_US
dc.language.iso	en	en_US
dc.relation.ispartofseries	TD-5584;	-
dc.subject	CONSUMER BRANDING	en_US
dc.subject	CONSUMER RELATIONSHIP	en_US
dc.subject	SOCIAL MEDIA	en_US
dc.title	THE IMPACT AND INFLUENCE OF SOCIAL MEDIA ON CONSUMER BRANDING AND RELATIONSHIP	en_US
dc.type	Thesis	en_US
Appears in Collections:	MBA

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