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http://dspace.dtu.ac.in:8080/jspui/handle/repository/18989| Title: | THE IMPACT AND INFLUENCE OF SOCIAL MEDIA ON CONSUMER BRANDING AND RELATIONSHIP |
| Authors: | TANDON, AISHWARY |
| Keywords: | CONSUMER BRANDING CONSUMER RELATIONSHIP SOCIAL MEDIA |
| Issue Date: | May-2019 |
| Series/Report no.: | TD-5584; |
| Abstract: | The research explores how social media affects brand-customer relationships, and whether social media-based relationships lead to desired outcomes such as customer satisfaction, recommendations, and loyalty. |
| URI: | http://dspace.dtu.ac.in:8080/jspui/handle/repository/18989 |
| Appears in Collections: | MBA |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| AISHWARY TANDON MBA.pdf | 1.25 MB | Adobe PDF | View/Open |
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