VIEWERS ATTITUDE AND PERCEPTION TOWARDS YOUTUBE ADS IN DIGITAL MARKETING

Abstract

The inspiration driving this analysis was to understand the way to create productive video commercial enterprise on YouTube stage, equally as execute the essential gadgets into getting ready. From the start, advancing systems were created for customary media and explained by elementary promoting hypotheses. In light-weight of the quick improvement of progressions, industrious advancing channels area unit mercantilism imparted bearing to the net. Nowadays, the fundamental commercial enterprise stream is command by Social Media, wherever YouTube keeps perhaps the foremost very important position The information for composing summary was gathered from books, articles, papers, magazines and reports. For these examinations, the mix of quantitative and abstract assessment ways was picked. Associate in Nursing emotional procedure was done to ascertain the accomplishment of video commercial enterprise as shown by the formula with the employment of solid information from YouTube Analytics and individual information from the survey.