GREEN MARKETING

Abstract

Environment concern is one of biggest concerns of the world. Businesses are one of main contributor to environment pollution. Therefore, there is a pressure on business organization to adopt green practices. Marketing is a very important department of any firm be it any work place there is always a dedicated marketing team. Therefore, there is need of implementing of green practices in marketing. Green Marketing is marketing of environmentally safe products and best practices which is ecofriendly. It also includes adopting green practices in marketing. There it is important to talk about Green Marketing to conduct the research on this topic. I have prepared this research project on the topic Green marketing. My research objectives were to analyze awareness about Green Marketing and to find its impacts on consumers especially in the Indian Context.