ANALYSIS OF FACTORS THAT AFFECTS THE PURCHASE DECISION OF AN ONLINE SHOPPER IN INDIA

Abstract

The consumer beliefs and attitudes toward online shopping are crucial to the success of e-commerce enterprises. Using demographic and regional data to achieve a broader knowledge about consumer behaviors could assist discover existing pain points and promote the e-commerce sector's growth. This project is a step in that direction. This study will aid in the statistical analysis of the aspects that affect an online shopper's buying decision in India. The goal of this study is to determine the elements that influence online shoppers' decisions to buy or not buy online. We would go deeply into the understanding of many elements that may be used to develop a best practice guide for online shops. The study's goal is to reveal the influence of intangible forces in numerous aspects that drive the e-commerce sector's growth. Understanding the elements that drive client purchase decisions can assist predict what they expect, opening new ways to get closer to customers and transforming e-commerce products from a pricing consideration to a value consideration.