MARKETING OF OUTSOURCED ENGINEERING SERVICES

Abstract

Purpose The purpose of the project is to understand the business model of Engineering Services Outsourcing and understanding the critical success factors for India as an outsourcing hub and significant factors which affect the success of ESO vendors. Design/methodology/approach In order to do this study there are certain pre-requisites which need to be fulfilled and hence are discussed in the report.  The concept of Engineering Services Outsourcing, market demand of various services, engineering services outsourced in various field, risks involve in outsourcing engineering services and scope of Indian ESO vendors is discussed in the report.  Also the dynamics of selection of services to outsource and the pointers for selection of ESO vendors are detailed.  Various contractual issues involved in outsourcing and their impact are highlighted.  For the primary research firstly exploratory research was done to understand the business model of Engineering Services Outsourcing with a focus on issues such as the countries which contribute maximum clientele to the Indian ESO vendors, service outsourced, pricing mechanism of the services, legal aspects of outsourcing, various channels of getting orders and tools used for promotion etc. This was done by conducting a depth interview of an experience project manager of one of the well established IT & Electronics Engineering services outsourcing companies.  This is followed by doing a descriptive research through a survey of IT companies to understand the importance of various factors in selection of ESO vendors, importance of various factors considered in the selection of the services to be outsourced, effectiveness of various tools of promotion etc.  The findings of the research are concluded in the final chapter.