SOCIAL MEDIA IMPACT ON YOUNG CONSUMERS ATTITUDE

Abstract

Every company from small firms to Fortune Companies are racing to make their mark in cyberspace with their own “Home Pages” on the world wide web (www). In the current era of technology when new technological advances are taking place at every walk of our lives, I am trying to show how these SOCIAL MEDIA are impacting the youth’s perspective. Gone are the days when pure- bricks model would thrive well in the market scenario. Social media had become really important gradient in today’s marketing mix in general and in promotion mix in particular. Internet growth is creating opportunities for marketers. The number of Internet users around the world is constantly growing. I have done my major research project on “Social media impact on young consumers attitude” which has helped me to get in tune with the current marketing trends in the social media. It also helped me to understand how these marketing techniques are affecting the decision of the youth while purchasing certain items. I started my research by going through the various content available online and going through the social media marketing techniques used by various companies. The study is descriptive in nature. The data is majorly secondary with a few questionnaires being filled up by some of colleagues. The research is majorly based on the content available through various sources online. It starts with an introduction to the concept of social media marketing and its history as discussed. The need and importance of social media marketing and how most of the companies these days are focusing on the internet media in order to increase their presence. Then the literature surveys which all are the research projects I referred to during my research. For collecting the primary data, I got some questionnaires filled up through some of my colleagues. The secondary data was collected through books, journals, magazines and certain websites; I started my data analysis and interpreted the data. Based on my findings, the research work and my experience and understanding of the research and topic I have given certain recommendations for social media marketing.