MAJOR RESEARCH PROJECT ON Brand Switching Analysis of CocaCola Drinks

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Please use this identifier to cite or link to this item: http://dspace.dtu.ac.in:8080/jspui/handle/repository/18518

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DC Field	Value	Language
dc.contributor.author	K Menon, Abhishek	-
dc.contributor.author	Gulati, Ridima	-
dc.contributor.author	Kundra, Yashvi	-
dc.date.accessioned	2021-09-27T09:28:02Z	-
dc.date.available	2021-09-27T09:28:02Z	-
dc.date.issued	2021-05-31	-
dc.identifier.uri	http://dspace.dtu.ac.in:8080/jspui/handle/repository/18518	-
dc.description	With the increasing globalization and increasing competition, consumers have a vast number of options to select from. Thus consumers are quickly switching from one brand to another. With a wide variety of brands of soft drinks available in the market, there is a high degree of brand switching. Brand switching in this sector is the outcome of many factors like taste, quality, price, marketing strategy, brand awareness, and loyalty. This research paper focuses on understanding consumer behavior, the factors affecting the customer’s repurchase decision concerning Coca-Cola. It also investigates the brand loyalty among the customers of Coca-Cola and how it affects customers switching to other brands. The research also studies how the advertisement strategies affect brand image and loyalty among the customers.	en_US
dc.language.iso	en	en_US
dc.subject	Analysis of CocaCola	en_US
dc.subject	Brand Switching	en_US
dc.subject	Hypothesis	en_US
dc.subject	Assumptions	en_US
dc.title	MAJOR RESEARCH PROJECT ON Brand Switching Analysis of CocaCola Drinks	en_US
dc.type	Thesis	en_US
Appears in Collections:	MBA

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