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http://dspace.dtu.ac.in:8080/jspui/handle/repository/18515| Title: | Major Research Project Report on CONSUMER BUYING PREFERNCE IN AUTOMOBILE INDUSTRY |
| Authors: | MISHRA, VAIHAV AGGARWAL, AYUSHI Tomer, Lakshya |
| Keywords: | AUTOMOBILE INDUSTRY CONSUMER BUYING Looking at the questionnaire Customer behaviour |
| Issue Date: | 31-May-2021 |
| Description: | This is the time of “GLOBAL WARMING & COVID-19” at present humans are restraining themselves from getting out of their homes, some domains of business are badly affected; one main example is of automobile industry. The Focus and objective of this report is to comprehend the parts which for the most part influences the buyer choice of the vehicle customer. At present Indian car market is brimming with contenders because of accessibility of public and foreign brands and expansion in number of pre and post-sales assumption among the crowd. Also pinnacle of comfortable and reliable electric vehicles because of company’s like- ‘TESLA’ seems like due to this the automobile sector is on the border of revolution, so we also tried to seee the consumer readiness for this ‘BIG TICKET CHANGE’. With this paper we have attempted to investigate the customer behaviour towards vehicles that convey travelers in Delhi. The extent of the investigation is restricted to certain significant conduct perspectives like data search and assessment, brand preference and brand loyalty and motivational factors. Understanding the consumer loyalty's for the item will help the car maker in delivering and fostering their items to address client's issues and planning the appropriate promoting programms and methodologies. Customers search for those separating boundaries, which may help them for exact choice and can be demonstrated as worth to cash suggestion for them. It makes more critical to comprehend and examine the buyer conduct. |
| URI: | http://dspace.dtu.ac.in:8080/jspui/handle/repository/18515 |
| Appears in Collections: | MBA |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| mrp final 8.pdf | This is the time of “GLOBAL WARMING & COVID-19” at present humans are restraining themselves from getting out of their homes, some domains of business are badly affected; one main example is of automobile industry. The Focus and objective of this report is to comprehend the parts which for the most part influences the buyer choice of the vehicle customer. At present Indian car market is brimming with contenders because of accessibility of public and foreign brands and expansion in number of pre and post-sales assumption among the crowd. Also pinnacle of comfortable and reliable electric vehicles because of company’s like- ‘TESLA’ seems like due to this the automobile sector is on the border of revolution, so we also tried to seee the consumer readiness for this ‘BIG TICKET CHANGE’. With this paper we have attempted to investigate the customer behaviour towards vehicles that convey travelers in Delhi. The extent of the investigation is restricted to certain significant conduct perspectives like data search and assessment, brand preference and brand loyalty and motivational factors. Understanding the consumer loyalty's for the item will help the car maker in delivering and fostering their items to address client's issues and planning the appropriate promoting programms and methodologies. Customers search for those separating boundaries, which may help them for exact choice and can be demonstrated as worth to cash suggestion for them. It makes more critical to comprehend and examine the buyer conduct. | 871.29 kB | Adobe PDF | View/Open |
| mrp final 7.docx.pdf | 4.29 MB | Adobe PDF | View/Open |
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