AI FOR DATA DRIVEN DIGITAL MARKETING

Abstract

Digital Marketing is now a main stream marketing channel and all the companies around the world are spending a considerable amount of their funds in Digital marketing to promote their services and products as compare to the conventional type of marketing methods which used to dominate the marketing world. As the technology is evolving, the habit of consumer is also changing at a fast rate. We have come a long way down the road where we used to follow the traditional way to promote our product and services to potential customers. With the rise of internet and its adaptation all across the globe, the dynamics of marketing have changed completely. With the power of Digital marketing, we can now reach to the right potential customer with minimum efforts and in fastest way. AI driven digital marketing have recently picked up in the digital marketing world with various different techniques to not only market the product and services but also for customer service, after sales service etc without any human intervention. In this project we will be e trying to analyze the impact of data driven digital marketing techniques and how they have been evolving in recent times and what are the impacts of different political and other laws which is molding or enhancing this particular technique indifferent parts of the world. We will be also looking at different methodologies of AI driven technique and primarily focusing on how AI generated content is changing the way digital marketing is being done while using the power of personalization.