MEDIA BUYING IN DIGITAL MARKETING

Abstract

Digital Media Buying is one of the fastest and rapid growing sector worldwide. It has seen a huge growth in the recent years with advancements in new methods & platforms. All new brands opting media buying for their growth have excellent results and deep pockets to spend on Ads. Google & Facebook has been able to deliver amazing and specific platform to people & brands to leverage their platform and are major key players for this topic. In this project, Media Buying, Digital strategies, analysis and methods are discussed to reach consumers effectively, is discussed. Also Real Time Industry Data is also shown for the potential of this topic. Data taken is from various clients that shows consumers have similar characteristics in some factors of platform specific market. In the research an eye opening observation is observed that there still a huge amount of un-tapped market is there, along with media buying is changing its shape rapidly to deliver better results with maximum ease.