NEW PERSPECTIVES OF MEDICAL TOURISM IN INDIA

Abstract

While medical tourism sector is not a new marvel, the rapidity at which it is getting popularity is. People from less developed countries used to migrate to more developed countries for specialized healthcare services. Health tourism is also flowing in the opposite direction, with public from more developed countries traveling to less advanced countries for medical treatment. (S.Sultana,2014)

People are now flocking to such countries for care because it is both inexpensive and available. To answer the research questions and goals, both quantitative and qualitative research approaches are used in the work. The various research goals and problems can be thoroughly investigated using a variety of approaches.

The current study's main goal is to examine medical tourists' impressions of the different aspects of service they offered in India. Medical tourists are constantly searching for high-quality treatments at reasonable prices as economies become more globalized. Along with Malaysia, Singapore, and Thailand, India is one of Asia's fastest growing medical tourism hubs.

The medical tourism sector in India is expected to grow steadily, thanks to the government's legal and infrastructure support. An in-depth review of the current medical tourism literature. There is a lack of empirical literature on the needs and desires, according to the study. As a result, the current study has proposed a conceptual structure for obtaining medical tourists' impressions of the quality of service they offered in India. It will also assist policymakers, service providers, and facilitators in better understanding and serving the needs of foreign visitors.

India is quickly becoming one of the most popular tourist destinations in the world. The rise of India as a tourist destination can be attributed to a number of factors. The growth of medical tourism in India is one of the reasons examined in this paper.

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The tourism and health industries, as a pair, have enormous potential for generating foreign exchange and job opportunities for the region. Medical tourists cross foreign boundaries in search of medical care.

Medical tourism has developed to become a multibillion-dollar industry. It is important to remember that the primary goal of medical tourists is to provide high-quality medical care at an affordable cost. When compared to other developed countries, India has emerged as the most sought-after destination for medical tourists due to the availability of world-class doctors at affordable rates.

This paper attempts to investigate the factors that have contributed to the growth and success of medical tourism in India, as well as the sector's future prospects in the coming years. A thorough review of the services rendered in India is also presented, as well as the cities in India that are emerging as centers of excellence. India also has a cost advantage in providing different services as compared to other emerging markets. The paper ends with policy recommendations for advancing the rapidly growing medical tourism industry.