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Title: | AN ANALYSIS ON E-BANKING SERVICES |
Authors: | Singh, Lakshya Tanwar, Rohan |
Keywords: | E-BANKING BANKING E-Commerce Internet Banking |
Issue Date: | 31-May-2021 |
Description: | Consumers all around the world have become more quality conscious; hence there has been increased customer demand for higher quality service. Service operations worldwide are affected by this new wave of quality awareness and emphasis (Lee 2004). Therefore service-based companies like the banks are compelled to provide excellent services to their customers to have a sustainable competitive advantage, especially in the current trend of trade liberalization and globalization. The high success of services depends on the level of satisfaction customers derive from service. Sales are directly related to customer satisfaction, sales increase requires improvement in the quality of service delivery to encourage continuous success. The financial services, particularly banks, compete in the marketplace with generally undifferentiated products Using Internet banking therefore Online service quality becomes a primary competitive weapon (USP). The general objective of this project is to assess the level of Online service quality delivered at HDFC bank and SBI bank. The outcome of the study will enhance the bank's competitive position in the banking industry and ensure its survival. It helps us to understand what the shortcomings of the bank are and what advantages it has over its competitors. The project starts with a brief introduction to the banking industry. The theoretical framework taken up for the study has been talked about. It mainly consists of the online service quality of the bank as the basis of the study. Furthermore, a layout of the study structure has been presented. The method of sampling, the mood of the questionnaire has been evaluated. The study is basically of a descriptive nature. The sample consisted of businessmen, salaried professional housewives and students. The area taken for the study was Delhi and the questionnaires were filled by 100 respondents. The questionnaires were analyzed and interpreted to reveal the key findings. Graphical representation of the result of each question has been undertaken. Further, a list of suggestions is provided to supplement the inferences drawn. The limitations faced in the project are also enumerated. Lastly, a list of references and secondary information is appended to validate the study conducted. |
URI: | http://dspace.dtu.ac.in:8080/jspui/handle/repository/18474 |
Appears in Collections: | MBA |
Files in This Item:
File | Description | Size | Format | |
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AN ANALYSIS ON E-BANKING SERVICES.pdf | Consumers all around the world have become more quality conscious; hence there has been increased customer demand for higher quality service. Service operations worldwide are affected by this new wave of quality awareness and emphasis (Lee 2004). Therefore service-based companies like the banks are compelled to provide excellent services to their customers to have a sustainable competitive advantage, especially in the current trend of trade liberalization and globalization. The high success of services depends on the level of satisfaction customers derive from service. Sales are directly related to customer satisfaction, sales increase requires improvement in the quality of service delivery to encourage continuous success. The financial services, particularly banks, compete in the marketplace with generally undifferentiated products Using Internet banking therefore Online service quality becomes a primary competitive weapon (USP). The general objective of this project is to assess the level of Online service quality delivered at HDFC bank and SBI bank. The outcome of the study will enhance the bank's competitive position in the banking industry and ensure its survival. It helps us to understand what the shortcomings of the bank are and what advantages it has over its competitors. The project starts with a brief introduction to the banking industry. The theoretical framework taken up for the study has been talked about. It mainly consists of the online service quality of the bank as the basis of the study. Furthermore, a layout of the study structure has been presented. The method of sampling, the mood of the questionnaire has been evaluated. The study is basically of a descriptive nature. The sample consisted of businessmen, salaried professional housewives and students. The area taken for the study was Delhi and the questionnaires were filled by 100 respondents. The questionnaires were analyzed and interpreted to reveal the key findings. Graphical representation of the result of each question has been undertaken. Further, a list of suggestions is provided to supplement the inferences drawn. The limitations faced in the project are also enumerated. Lastly, a list of references and secondary information is appended to validate the study conducted. | 1.75 MB | Adobe PDF | View/Open |
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