Please use this identifier to cite or link to this item: http://dspace.dtu.ac.in:8080/jspui/handle/repository/18470
Full metadata record
DC FieldValueLanguage
dc.contributor.authorHURRA, TANVEER AHMAD-
dc.date.accessioned2021-08-27T10:28:48Z-
dc.date.available2021-08-27T10:28:48Z-
dc.date.issued2021-05-31-
dc.identifier.urihttp://dspace.dtu.ac.in:8080/jspui/handle/repository/18470-
dc.descriptionIntroduction: The customer lifetime value represents the total profit or revenue that a firm expects to earn from a single customer throughout his/her lifetime. The customer lifetime value is an important figure because it helps a firm to decide what portion of total profit must be spent on the customer acquisition or retention policies. One important application is to decide the total advertisement expenditure or total discounts that a firm should consider to acquire new customers or retain the existing ones respectively. For example, the CLV of a Netflix user might be a 20000 INR on average, depending on his/her frequency of renewal of subscription. Similarly for an average home owner in a metropolitan city like Delhi or Mumbai, the average lifetime value of his/her tenant may depend on the average number of tenants the owner is getting and also the renewal of rent agreement too. In short, CLV is an indicator of the profit that you expect from a particular customer relationship. The value is used to decide what expenditures should be made to maintain that relationship. As an example if a customer is worth 2000 INR for a firm, the firm might not spent more than that to maintain the relationship with its customers.en_US
dc.description.abstractAbstract: The current project attempts to gain insights about the customer lifetime value using the transactional data of a US based online store. Different period of analysis are used to calculate the churn and retention rates for CLV calculation. A separate approach of Cohort Analysis has also been adopted for CLV calculation and the effect of customer acquisition based cohorts on the same. Further, the effect of discounts given by the store on the customer acquisition and retention has also been included. Besides, getting the marketing insights through the transactional data, the same data has been used to study the inventory of the firm and calculations are done to bring optimization to the same based on various inventory related costs like handling and ordering cost etc. A generalized tool for inventory optimization and calculation of Economic order quantity has also been developed using Python and Tkinter Package for GUI development.en_US
dc.language.isoenen_US
dc.subjectInventory Optimizationen_US
dc.subjectMarketing Insightsen_US
dc.subjecta US based online retail storeen_US
dc.subjectretention rates for CLV calculation.en_US
dc.titleInventory Optimization with Marketing Insights of a US based online retail storeen_US
dc.typeThesisen_US
Appears in Collections:MBA

Files in This Item:
File Description SizeFormat 
5Project Report - Tanveer.docx1.43 MBMicrosoft Word XMLView/Open


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.