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3. MBA

Title:	Comparing Clinic Plus Marketing Strategy with Competitors of Similar Product Vertical and Statistically Analysing the Current Market Trends
Authors:	THAKUR, VIPUL SAINI, SRISH
Keywords:	Marketing Strategy Competitors of Similar Product Vertical and Statistically Analysing Current Market Trends
Issue Date:	31-May-2021
Description:	Introduction 1.1 Industry Profile The global shampoo market size was valued at USD 29.38 billion in 2019 and is projected to reach USD 37.92 billion by 2027, exhibiting a CAGR of 3.4% during the forecast period. Shampoo market size is esteemed at USD 39,373.7 million by 2027 and is required to develop at an accumulate yearly development pace of 4.60% in the conjecture time of 2020 to 2027. Shampoo market report investigations the development, which is right now being becoming because of expanding interest for items. The developing pervasiveness of problems identified with hairs, for example, hair fall, dandruff, slick hairs, and dryness of the hairs and irritation is one of the indispensable elements whose effect is considerably solid in the current business situation and is relied upon to increment over the estimate time of 2020 to 2027. The better way of life and contamination is a key factor driving the development of the objective market. Fast urbanization, simplicity of utilization and accessibility of little travel-size packs, developing mindfulness regarding hair care, rising discretionary cashflow alongside change in way of life will decidedly affect the development of the shampoo market. What is more, the usability of different kinds of shampoos through various sorts of dissemination and aggressive showcasing, expansion sought after for common and natural items, alongside the rising buyer mindfulness regarding the individual consideration and cleanliness are additionally speeding up the interest of shampoo market. In addition, the eating of inventive items, for example, natural shampoos and rising pattern of utilizing various kinds of shampoos for various hair related issues are boosting different rewarding freedoms for the shampoo market in the previously mentioned estimate time frame. Be that as it may, the different results combined with the use of the item inferable from the presence of a few synthetics will impede the development of the shampoo market in the previously mentioned figure time frame. This shampoo market report gives subtleties of new late turns of events, exchange guidelines, import trade investigation, creation examination, esteem chain enhancement, portion of the overall industry, effect of homegrown and limited market players, investigations openings as far as arising income pockets, changes in market guidelines, key market development investigation, market size, class market developments, application specialties and predominance, item endorsements, item dispatches, geological extensions, mechanical pg. 6 advancements on the lookout. To acquire information on shampoo market contact Information Scaffold Statistical surveying for an Expert Brief, our group will help you take an educated market choice to accomplish market development. 1.2 Organisation Profile The organisation we chose is Hindustan Unilever to talk a bit about HUL. Let us dive into its history. Hindustan Unilever Company was established in India in 1936 and if you care it was not named as Hindustan Unilever at that time, it was registered as Hindustan Vanaspati Manufacturing Company. But al of this this changed when HUL had to go through rigorous mergers and acquisition deals which turned out to be perfect for the company in year 1956. In this year only that is 1956 it was renamed as Hindustan Lever Limited. Everyone was happy with this name for 51 years until 2007 when Hindustan Lever Limited was rebranded and its name changed to Hindustan Unilever Limited. Hindustan Unilever as name suggests Hindustan is Indian based consumer goods company, which has its headquarters in Mumbai, India. It is a subsidiary of an Anglo-Dutch Company called Unilever. HUL has 35 product brands. It sells products like Cleaning Products (Shampoo, Soap’s etcetera.) Cleaning Agents, Personal Care Products, Water Purifiers. Hindustan Unilever has more than 20,000 employees as of 2019. HUL has seen sales of figures like ₹34,619 crores in FY 2017-18. HUL is the market leader in Indian consumer products, with over 700 million Indian customers utilising its goods in over 20 categories such as soaps, tea, detergents, and shampoos, among others. The ACNielsen Brand Equity list of 100 Most Trusted Brands Annual Survey (2014), published by Brand Equity, a supplement of The Economic Times, included sixteen of HUL's brands. Hindustan Unilever also has a research facility which has coined a good name for itself and is known as Hindustan Unilever Research Centre. It is not a new facility they have established. It was established in 1966 which is just after few years Hindustan Unilever saw its some of the major mergers and acquisition deals come through. It was settled in 1966, in Mumbai, India. Hindustan Unilever saw an urge and need of expansion of the company as a whole and with which came the responsibility to expand its research facility as well. This whole expansion fiasco led to HUL expanding its research division in Bangalore in 1997 as Unilever Research India. In very recent years when company is trying to consolidate its divisions it has seen a single operating unit as its research centre. In year 2007 Unilever Research Centre in Bangalore which was setup in 1997 and Hindustan Unilever Research Centre (HURC) which was setup pg. 7 just after series of mergers and acquisition deals in 1966. Both research centres saw a consolidation by the company as of 2007 in Bangalore Unit. Both the units have been consolidated and now Bangalore unit is the sole operating research unit of Hindustan Unilever. 1.3 Objective of the Study As Srish Saini and Vipul Thakur were thinking about the idea of what can be done as topic pertaining to major project. We were noticeably clear that we wanted to do something in the marketing domain. Marketing is something which comes very natural to us. We wanted to take a FMCG product and analyse we wanted to take a FMCG product and analyse the whole equation of how an FMCG product works hand determine its whole ideology with marketing study and the marketing strategy a FMCG product uses to capture its consumers as well show this was the whole ideology of, we are being instigated towards this whole research of FMCG products. Now coming onto the statistical part, the other thing, we also wanted to conduct was the statistical part of the study where we made a survey and send it to more than 50 people, we got near about 60 responses and we have done a statistical analysis on that as well. We also wanted to compare FMCG products which actually were in the same industry and the pricing strategy of these competitor products as well now we have discovered few of the competitors like dove and head and shoulders which resonate a lot with the shampoo industry in which clinic plus already is an industry leader also the other part as we have discussed about the statistical analysis and we will be sharing and you can see the results in the results section that can be seen after the methodology section.
URI:	http://dspace.dtu.ac.in:8080/jspui/handle/repository/18465
Appears in Collections:	MBA

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