CONSUMER PREFERENCES AND PATTERN OF APP BASED CAB USERS

Abstract

The transportation facilities have undergone a tremendous change in the past decade. Apart from the existing public taxi market, the private players in this market have also expanded at a faster rate, with many new up comers entering the market in recent years. Out of the various modes of transportation, cabs are the means that have become an important mode of transportation in India's metropolitan and other cities. The rental industry of cabs is constantly expanding thanks to technological advancements.

Ola and Uber, two modern taxi players, among others which use mobile applications so as to provide their services to riders, providing greater accessibility and comfort than previous taxi operators. The taxi market which is public in nature consisted of taxis that were too old, with little or no comfort and no safety measures, whereas the taxis in the taxi market which is private in nature are modern, with features such as GPS, better comfort, and safety. As a result, as of today, riders have a plethora of options when it comes to selecting a taxi service.