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DC Field | Value | Language |
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dc.contributor.author | CHAUHAN, VIKAS | - |
dc.date.accessioned | 2021-07-19T07:15:14Z | - |
dc.date.available | 2021-07-19T07:15:14Z | - |
dc.date.issued | 2021 | - |
dc.identifier.uri | http://dspace.dtu.ac.in:8080/jspui/handle/repository/18357 | - |
dc.description.abstract | PURPOSE: The main purpose of this research paper is to determine the important characteristics of social media, advantages, disadvantages, risks, and roles during the covid-19 pandemic. And also to find out from common people through questionnaires whether they think social media is one of the main diving factor of a business or a startup. METHODOLOGY: Secondary evidence gathered from findings in online social media apps and resources, websites, research papers, interview forms mailed to business development managers, and self-made questionnaire. Also case studies of companies who took help of social media to regain their lost audience are there in this paper as well. FINDINGS After going through qualitative data we found out how much social media is important for a business/startup growth and development. And in questionnaire after taking responses from 100 people and then analysing it, we found that almost 80%+ responders responded in such a way that it confirmed the social media is one of the most important driving factor of a business and a Startup. | en_US |
dc.language.iso | en | en_US |
dc.publisher | DELHI TECHNOLOGICAL UNIVERSITY | en_US |
dc.relation.ispartofseries | td - 5180; | - |
dc.subject | DRIVING FACTOR | en_US |
dc.subject | STARTUP | en_US |
dc.subject | BUSINESS | en_US |
dc.title | SOCIAL MEDIA | en_US |
dc.title.alternative | THE DRIVING FACTOR OF A STARTUP AND BUSINESS | en_US |
dc.type | Thesis | en_US |
Appears in Collections: | MBA |
Files in This Item:
File | Description | Size | Format | |
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Major Project Report.pdf | 2.72 MB | Adobe PDF | View/Open |
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