SOCIAL MEDIA

Abstract

PURPOSE: The main purpose of this research paper is to determine the important characteristics of social media, advantages, disadvantages, risks, and roles during the covid-19 pandemic. And also to find out from common people through questionnaires whether they think social media is one of the main diving factor of a business or a startup.

 METHODOLOGY: Secondary evidence gathered from findings in online social media apps and resources, websites, research papers, interview forms mailed to business development managers, and self-made questionnaire. Also case studies of companies who took help of social media to regain their lost audience are there in this paper as well.  FINDINGS After going through qualitative data we found out how much social media is important for a business/startup growth and development. And in questionnaire after taking responses from 100 people and then analysing it, we found that almost 80%+ responders responded in such a way that it confirmed the social media is one of the most important driving factor of a business and a Startup.