MARKETING STRATEGIES OF TELECOM COMPANIES IN INDIA

Abstract

The marketing mix of India's top telecom service providers is compared in this study. Telecom companies are engaged in a vigorous price war to capture significant market share and maintain their dominance in the industry. Reliance Jio, for example, is one of these service providers that has gained a significant market share, the largest subscriber base, and also leads in terms of overall customer satisfaction. So this research is a study of all around analysis of Indian telecom environment and other stakeholders involved which are companies, government, vendor and OTT services providers. Different set of data and report have been used to assess and compare telecom operator in telecom industry. Various variables like average revenue per user, subscribers, call drop rate, reachability, efficiency of services are taken into consideration to find the best performing company in telecom industry.