A STUDY OF ATTRIBUTES OF MOBILE PHONES WITH RESPECT TO THE SERVICES

Abstract

With the changes taking place in the technology, mobile phones have also evolved. A large number of phones are available in the market, each with its unique features, brand names, different prices etc. Mobile phones have replaced a number of gadgets. India is the second largest consumer of mobile phones in the Asia-pacific. Users of the phone always try to consider various essential factors that may influence their purchasing decision. In this exploratory study, the choice preferences of the respondents are considered for the study. For making this study successful, various research papers of different scholars, related to the mobile phone attributes, consumers buying behaviour, factors they consider while making a purchase etc. were analysed and studied. All these papers paved a way for further future study and guided in the completion of the project. The study is exploratory in nature that uses primary source of data from a sample of 50. The sampling technique used for this study is convenience sampling. The objective of the research was classified into three parts. First objective of the project is to identify the emotional considerations that are kept in mind by the buyers while making a purchase decision. The next objective is focused on uses of mobile phones for academic or occupational purposes. The third and the last objective of this study is to find out the awareness of users regarding the harmful dependencies and addiction towards mobile phones. The data were collected using questionnaire method. These questionnaires were sent to the respondents via mails and other social networking sites. After the responses were collected they were analysed and interpreted in the further chapters. The mobile phone attributes depend upon the utilities and services offered to the users. A mobile phone has multiple functions that help the users in both personal and academic lives. Some of these features include e-books, search engines, playing games etc. Before making a purchase decision, user considers all these features. The analysis of the collected data revealed the results that majority of respondents were students owning one or more than one phones. They are induced to buy a mobile phone by the price of the phone offered and its reviews. The role of peer and friends while making a purchase decision is of little significance. The study also draws attention on the dependency of users towards mobile phone despite having the awareness about its negative health effects. The last part of the study is conclusion and recommendation. It is suggested to the mobile manufacturers to focus more on improving the product features and providing it at affordable prices. They should also try to take advantage of the emotional considerations of buyers for increasing sales. For the students, this study suggests and recommends them to keep a check on their daily usage of mobile phones and they should try to minimize it, if needed. However the major limitation of this study is that due to the outburst of covid-19, the university was shut down. Due to which the data had to be collected online only, that lacks a personal touch. But, all the efforts are taken to keep the study free from any kind of biasness and to make it reliable for further future applicability in other institutes or places.