PERCEPTIION OF E-VEHICLES AMONG ENTRY LEVEL CAR SEGMENT BUYERS

Abstract

In today’s world environment concern is on every nation problem and main reason behind the environment problem is carbon emission which mainly spread our atmosphere from vehicles. Now to find the solution of this problem scientists invent electric vehicles which has no use of any kind of fuel. This vehicle has lithium-ion battery which is rechargeable without harm the environment. In this article we can study about perception of electric vehicles in Indian market. Study of various factors which help to know the perception of Indian customers about electric vehicles. Various factors that influence the purchase decision of car buyers are individual perception on dimensions like environmental issues, cost, trust, technology advancement, infrastructure, and society acceptance. The results shows that environmental concerns and consumer trust on technology are antecedent factor for perception about Electric vehicle purchase and the factors which give adoption blow back are cost, infrastructure, social acceptance.