MEASURING THE CONSUMER’S INTENTION TO INVEST IN MUTUAL FUNDS

Abstract

A mutual fund is a scheme in which several people invest their money for a common financial goal. The collected money invests in the capital market, debt and the money market, which they earned, is divided based on the number of units which they hold. The mutual fund industry in India has seen dramatic improvements in quantity as well as quality of product and service offerings in recent years. An effort has been made to work on the concepts that have been taught in class along with other useful parameters so that better study can be done. Purpose:- The basic purpose of the study is to focus on promoting Mutual Fund. Also measuring the consumer’s intention to invest in mutual funds. Research Design & Methodology:- The research design employs inductive, observational, explorative and qualitative methods. The basic information is obtained through the survey method by administrating a questionnaire. And for the methodology Chi Square Test has been applied for identifying factors affecting customer’s intention towards mutual funds. Multiple Regressions is utilized to foresee the estimation of a variable dependent on the estimation of multiple factors.