CONSUMER PERCEPTION TOWARDS ONLINE SHOPPING

Abstract

Online shopping is the process of acquiring goods and services from merchants who sell on the Internet. Since the beginning of the World Wide Web, merchants have tried to sell their items to Internet users. Customers can shop while sitting in front of their computers from the comfort of their own homes. People now a days prefer to shop online since they are more technologically knowledgeable and feel more at ease when utilising the internet. As a result, internet buying has becom e a trend, necessitating the creation of a research on online shopping effectiveness and perception. The major aim of this research is to find out how customers feel ab out internet buying and what they think about it discriminate this perception gender vise. For this objective, 100 respondents were chosen using a convenient selection procedure, and data was collected using a standardised questionnaire. According to data analysis, the majority of customers believe that online shopping is a more effective option than manual shopping, and that they seems to be satisfied with their online purchasing experience. Customers can use the internet from their any comfort place like homes, offices, and colleges. Customers primarily purchase clothing, electronics, and accessories. Customers had to enter their credit card number and couldn't examine things in person, which was the most worrying barrier for online buying. Customers agree that internet shopping is more expensive than manual shopping, that it takes longer to receive things, and that they have issues making online purchases.