A STUDY ON SUPPLY CHAIN MANAGEMENT TOWARDS AMAZON.COM, INC

Abstract

Supply chain is the handling of product and services it includes enhancement of storage of raw materials, work stock and finished products from initial junction to final junction. Supply chain consists of its structure, arrangement, handling and verifying of flexibly chain with an aim of making profit. Amazon.com Inc. is an USA based company founded by JEFF BEZOS. It is the biggest online retailer in the whole world. It initially started as an online handbook platform. Amazon comprises of different retail nodes all over the world such as countries like China, Spain, Japan, India, Canada etcetera. It also provides transportation facilities with in this nation. Amazon defeated Walmart in its retailers strength competition in 2015and hence became the biggest internet retailer.38 Amazon provides a wide range of products and services and also facilitates the movement of these product and services all across the globe. Some of its product and services range from, as small as a watch to complex mechanical, electronic equipment. All these product and services has made amazon a very common household name and an industrial word of mouth. Additionally small manufacturing enterprises gain heavily from this endeavors as they could reach out to far place buyers through amazon which is unprecedented. Amazon disclosed its strength of merchants with which it deals in 2007. Also, amazon web services acts as a provider of computer resources such as storage, computing power and computing processes. It also includes varied forms of cloud computing such as IAAS, PAAS and SAAS. Amazon has earned the capability to compete and innovate in various streams such as IOT and machine learning. S.W.O.T analysis is a key differentiating factor and guide amazon on what to do and what to avoid. Further it helps amazon in segmenting areas of target and also segmenting areas of improvement.