GUIDE TO BUILDING A SUCCESSFUL MARKETING STACK

Abstract

Until the rise of digital marketing 20+ years ago, the advertising world was relatively straightforward i.e, TV, radio, print, outdoor and below-the-line activities like sales promotion. In the last 20 years, with the birth of digital marketing, new channels, starting with online display, email marketing, search engine marketing, and performance marketing, have become part of a marketer's media mix. And In the last decade, additional marketing channels, most notably social platforms like Facebook, LinkedIn, Twitter, Instagram, Pinterest, WhatsApp and Snapchat, have been added to the media plan. Herein the Top 10 Digital Marketing Tools in terms of various capabilities and features are spread out in excel sheet that elaborate which tool is best for for small/medium/large organization and what kind of combination you can opt in for preparing the Marketing Stack. Ease of choosing the right combination of tools that match with your organization goals and the budget so allocated in terms of limited resources. And for the same we will be covering CRM (Customer Relationship Management) which is the centre of attraction for all organisation, the reason they chose the marketing tool.