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DC Field | Value | Language |
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dc.contributor.author | PARASHAR, PRASHANT | - |
dc.date.accessioned | 2021-03-15T05:06:58Z | - |
dc.date.available | 2021-03-15T05:06:58Z | - |
dc.date.issued | 2020-07 | - |
dc.identifier.uri | http://dspace.dtu.ac.in:8080/jspui/handle/repository/18278 | - |
dc.description.abstract | There has been immense change in the world of retailing due to the technological advancement and penetration of internet. As a result of which retail landscape has encountered immense change. Due to technological advancement , youth are preferring to shop via mobile and internet while sitting at home. As a result of which supermarket chains are also adopting Omni-Channel Business Models and Marketing strategy. So, my study is focussed on retail sector with special focus on a supermarket chain by the name of Big Bazaar. | en_US |
dc.language.iso | en | en_US |
dc.relation.ispartofseries | TD-5128; | - |
dc.subject | OMNI-CHANNEL | en_US |
dc.subject | MARKETING STRATEGY | en_US |
dc.subject | INDIAN GROCERY SECTOR | en_US |
dc.title | ANALYSING THE IMPORTANCE OF OMNI-CHANNEL RETAIL STRATEGY IN THE INDIAN GROCERY SECTOR | en_US |
dc.type | Thesis | en_US |
Appears in Collections: | MBA |
Files in This Item:
File | Description | Size | Format | |
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MBA Prashant Parashar.pdf | 1.52 MB | Adobe PDF | View/Open |
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