ANALYSING THE IMPORTANCE OF OMNI-CHANNEL RETAIL STRATEGY IN THE INDIAN GROCERY SECTOR

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DC Field	Value	Language
dc.contributor.author	PARASHAR, PRASHANT	-
dc.date.accessioned	2021-03-15T05:06:58Z	-
dc.date.available	2021-03-15T05:06:58Z	-
dc.date.issued	2020-07	-
dc.identifier.uri	http://dspace.dtu.ac.in:8080/jspui/handle/repository/18278	-
dc.description.abstract	There has been immense change in the world of retailing due to the technological advancement and penetration of internet. As a result of which retail landscape has encountered immense change. Due to technological advancement , youth are preferring to shop via mobile and internet while sitting at home. As a result of which supermarket chains are also adopting Omni-Channel Business Models and Marketing strategy. So, my study is focussed on retail sector with special focus on a supermarket chain by the name of Big Bazaar.	en_US
dc.language.iso	en	en_US
dc.relation.ispartofseries	TD-5128;	-
dc.subject	OMNI-CHANNEL	en_US
dc.subject	MARKETING STRATEGY	en_US
dc.subject	INDIAN GROCERY SECTOR	en_US
dc.title	ANALYSING THE IMPORTANCE OF OMNI-CHANNEL RETAIL STRATEGY IN THE INDIAN GROCERY SECTOR	en_US
dc.type	Thesis	en_US
Appears in Collections:	MBA

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