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http://dspace.dtu.ac.in:8080/jspui/handle/repository/18278| Title: | ANALYSING THE IMPORTANCE OF OMNI-CHANNEL RETAIL STRATEGY IN THE INDIAN GROCERY SECTOR |
| Authors: | PARASHAR, PRASHANT |
| Keywords: | OMNI-CHANNEL MARKETING STRATEGY INDIAN GROCERY SECTOR |
| Issue Date: | Jul-2020 |
| Series/Report no.: | TD-5128; |
| Abstract: | There has been immense change in the world of retailing due to the technological advancement and penetration of internet. As a result of which retail landscape has encountered immense change. Due to technological advancement , youth are preferring to shop via mobile and internet while sitting at home. As a result of which supermarket chains are also adopting Omni-Channel Business Models and Marketing strategy. So, my study is focussed on retail sector with special focus on a supermarket chain by the name of Big Bazaar. |
| URI: | http://dspace.dtu.ac.in:8080/jspui/handle/repository/18278 |
| Appears in Collections: | MBA |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| MBA Prashant Parashar.pdf | 1.52 MB | Adobe PDF | View/Open |
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