CONSUMER BUYING BEHAVIOUR IN E-COMMERCE & EFFECT OF CHANGES IN FDI POLICY ON CONSUMERS

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Please use this identifier to cite or link to this item: http://dspace.dtu.ac.in:8080/jspui/handle/repository/18198

Title:	CONSUMER BUYING BEHAVIOUR IN E-COMMERCE & EFFECT OF CHANGES IN FDI POLICY ON CONSUMERS
Authors:	SINGH, DIVYANG
Keywords:	FDI POLICY E-COMMERCE CONSUMER BUYING BEHAVIOUR
Issue Date:	Jul-2020
Series/Report no.:	TD-5068;
Abstract:	Theirapidlyichangingitechnologicaliadvancementsihaveimadeitheiworldiaismalliplaceitoilivei in.iInithisiageiofiglobalization,iwheniinternetiaccessihasibecomeiaivitaliandianiindispensable ipartiofiourilives,iweicaniunderstanditheispanioficonsumeribaseiactiveionitheiinternet. VariousiECommerceiwebsitesihaveiemergediinitheionlineibusinessiscenario.iManyiinternati onalicompaniesihaveienterediinithisisegmentitoiemergeiasileaders.iCompaniesilikeiFlipkart,i Amazon,iSnapdealietc.ihaveigotiaistrongiholdiinitheiOnlineishoppingisegment.i Recently,ioni26thiDecember,i2018,itheiGovernmentimadeisomeichangesiinitheipolicyioniFo reigniDirectiInvestmenti(FDI)iiniECommerce,iwhichihasishakeniupitheiOnlineibusinessibyit heseicompanies.iTheichangesimadeiinitheipolicyihaveibeenidiscussediiiproject,ianditheiimpa ctiitihasidoneionitheiconsumersiandihowitheiribuyingibehaviourihasichangedioveritheiperiod beforeiandiafteritheiimplementationiofithisipolicyioni1stiFebruary,i2019iandhowiFDIipolicyi williaffectiinitheifuture(nearlyi10iyearsiafteripolicyiimplementation)ihaveibeenistudied.
URI:	http://dspace.dtu.ac.in:8080/jspui/handle/repository/18198
Appears in Collections:	MBA

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