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http://dspace.dtu.ac.in:8080/jspui/handle/repository/18198
Title: | CONSUMER BUYING BEHAVIOUR IN E-COMMERCE & EFFECT OF CHANGES IN FDI POLICY ON CONSUMERS |
Authors: | SINGH, DIVYANG |
Keywords: | FDI POLICY E-COMMERCE CONSUMER BUYING BEHAVIOUR |
Issue Date: | Jul-2020 |
Series/Report no.: | TD-5068; |
Abstract: | Theirapidlyichangingitechnologicaliadvancementsihaveimadeitheiworldiaismalliplaceitoilivei in.iInithisiageiofiglobalization,iwheniinternetiaccessihasibecomeiaivitaliandianiindispensable ipartiofiourilives,iweicaniunderstanditheispanioficonsumeribaseiactiveionitheiinternet. VariousiECommerceiwebsitesihaveiemergediinitheionlineibusinessiscenario.iManyiinternati onalicompaniesihaveienterediinithisisegmentitoiemergeiasileaders.iCompaniesilikeiFlipkart,i Amazon,iSnapdealietc.ihaveigotiaistrongiholdiinitheiOnlineishoppingisegment.i Recently,ioni26thiDecember,i2018,itheiGovernmentimadeisomeichangesiinitheipolicyioniFo reigniDirectiInvestmenti(FDI)iiniECommerce,iwhichihasishakeniupitheiOnlineibusinessibyit heseicompanies.iTheichangesimadeiinitheipolicyihaveibeenidiscussediiiproject,ianditheiimpa ctiitihasidoneionitheiconsumersiandihowitheiribuyingibehaviourihasichangedioveritheiperiod beforeiandiafteritheiimplementationiofithisipolicyioni1stiFebruary,i2019iandhowiFDIipolicyi williaffectiinitheifuture(nearlyi10iyearsiafteripolicyiimplementation)ihaveibeenistudied. |
URI: | http://dspace.dtu.ac.in:8080/jspui/handle/repository/18198 |
Appears in Collections: | MBA |
Files in This Item:
File | Description | Size | Format | |
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Divyang MBA.pdf | 1.34 MB | Adobe PDF | View/Open |
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