THE IMPACT OF CUSTOMISED ADVERTISEMENTS ON CONSUMER BEHAVIOUR IN INDIA

Abstract

If we go by the simple definition of digital marketing then basically it is promoting products or services through different forms of electronic media. The form of digital marketing is different from the traditional marketing. In digital marketing we can assess the marketing campaign of the organisation in real time and can easily identified which ad is more effective in nature. Customised ads is one of the best strategies used by the organization for attracting the prospective customers. Through this research we want to establish a defined relationship between customer behaviour and customised ads. Other aspects related to customised ads are explored and discussed under this study. A sample of 61 respondents is used to analyse the behaviour of customers w.r.t appeal, personality and content in ad. For gathering and analysis of data tools like google form, Excel and Spss is used. Chi-square, pie chart and classification are used to study the collected data.