TO COMPREHEND INSURANCE PENETRATION IN RURAL SECTOR & ANALYSIS ON COMPETITOR STRATEGY TO INCREASE SALE

Abstract

This project is undertaken under Future Generali India Insurance Company Ltd.., to comprehend the Business development in the insurance sector and analysing the buying behaviour when induced with advertising and media campaign In this report, I am going to share my experience in the company for a period of approx. 90days. As a part of this live project, I am working with Business Development & digital marketing team and thus, aiming for the betterment and growth of the organization. We are even focusing and analysing on various competitor strategies, used by the top rated insurance company to promote the business, along with that we are focusing on how various media brief methods are useful to make a budgeted advertisement which will be telecasted on various television channels and published on various print media. . Business development comprises a number of tasks and processes generally aiming at developing and implementing growth opportunities within and between organizations, while digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. While this term covers a wide range of marketing activities which will promote the brand image and increase the sales of the company We even determine customers buying behaviour questioner and primary data collection method towards rural sector investment patters and their expectation form private insurance companies. The feedback on services provided by Future Generali insurance policy was conducted and what kind of benefits they have received from the policy was analysed.