DIGITAL MARKETING AND POLITICAL CAMPAIGNS : A STUDY OF CHANGE IN FOCUS FOR CAMPAIGNING IN INDIA

Abstract

This project report focuses on Digital Marketing and Political Campaigns and evaluate the impact of digital marketing on Political Campaigns. Case of BJP campaign of 2014 lok sabha elections has been taken for study. A survey of 51 respondent were taken from Delhi/NCR to analyse the impact of digital marketing on political campaigns. From the outcomes it can be said that Social media can influence in India politics and polls. The 2014 in the elections of Lok Sabha in India is proof of social media impact and influence on India politics. How Narendra Modi campaigned for his election and how he still manages to influence the young population. Reaching out to the common man becomes easier through social media. It also helps a politician look more human, and showcase the things they do (or pretend to do) for people.