IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION

Abstract

Advertising is a method through which organisation advertise their product or services and make customer aware about the product. The amount that is invested by the organisation on advertisement is very high. Consumer purchase decision involves all the decision that is made by the customer before purchasing the products like taste, preferences, choice, brand appeal etc. Advertising has a positive impact on the Consumer Purchase Decision. The research provides substantial evidence that majority of the consumer are influenced, attracted and make actual purchase due to the advertisement. Advertising act as a medium between the organisation and the end consumers. The organisation advertise their product so that consumer are aware about their products and consumer see those advertisement to know the features and many more things about the products. So advertising is very much important to communicate information related to the products.