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http://dspace.dtu.ac.in:8080/jspui/handle/repository/18019| Title: | A Study on Use of Analytics in E-Commerce Industry with Reference to Amazon and Consumer Perception Towards Online Shopping in India |
| Keywords: | Consumer Perception Towards Online Shopping AMAZON E-Commerce E-Commerce Industry |
| Issue Date: | 18-Jul-2020 |
| Description: | E-Commerce is one of the growing industries which is under a lot of innovation these days. The e-commerce market has changed the way of doing business. This industry came under a lot of limelight after the emergence of Analytics field in IT world. Huge amount of data is being collected using the customer accounts, online buying behaviour, loyalty cards, card transactions, etc. This project talks about the various aspects of E-Commerce Industry. It explains the use of the user’s data and analytics in the E-Commerce industry. Also explains how an online retailer uses the data to build a recommender engine that suggest products to its online customers, how customers get real time updates for a newly launched products, customised deals and promotions. In an online platform, every single piece of data from your search till your final purchase and after sales experience, can easily be captured. Aim of this project is to find all the possible data points that a retailer can easily collect to improve its business and user experiences. This project will focus on the global leader of E-commerce industry, i.e. Amazon, to know how the retailers use the click-stream data and historical purchase data of customers for showing customised results on customized web pages on their platform, in order to provide their customers best experience with their services. Also, the objective of this research is to know the real customers’ perception towards online shopping in India which have been done in this research by collecting data from primary source. The report additionally consists recommendations and conclusion in keeping with my point of view, which I assume would improve the business enterprises. |
| URI: | http://dspace.dtu.ac.in:8080/jspui/handle/repository/18019 |
| Appears in Collections: | MBA |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Analytics in E-Commerce.pdf | E-Commerce is one of the growing industries which is under a lot of innovation these days. The e-commerce market has changed the way of doing business. This industry came under a lot of limelight after the emergence of Analytics field in IT world. Huge amount of data is being collected using the customer accounts, online buying behaviour, loyalty cards, card transactions, etc. This project talks about the various aspects of E-Commerce Industry. It explains the use of the user’s data and analytics in the E-Commerce industry. Also explains how an online retailer uses the data to build a recommender engine that suggest products to its online customers, how customers get real time updates for a newly launched products, customised deals and promotions. In an online platform, every single piece of data from your search till your final purchase and after sales experience, can easily be captured. Aim of this project is to find all the possible data points that a retailer can easily collect to improve its business and user experiences. This project will focus on the global leader of E-commerce industry, i.e. Amazon, to know how the retailers use the click-stream data and historical purchase data of customers for showing customised results on customized web pages on their platform, in order to provide their customers best experience with their services. Also, the objective of this research is to know the real customers’ perception towards online shopping in India which have been done in this research by collecting data from primary source. The report additionally consists recommendations and conclusion in keeping with my point of view, which I assume would improve the business enterprises. | 3.15 MB | Adobe PDF | View/Open |
| E-Commerce by 919.pdf | 9.33 MB | Adobe PDF | View/Open |
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