A Study On Does A Brand Affect Consumer Purchase Decision In Smartphone Industry?

DSpace JSPUI

Learn More

Please use this identifier to cite or link to this item: http://dspace.dtu.ac.in:8080/jspui/handle/repository/18016

Full metadata record

DC Field	Value	Language
dc.contributor.author	Gupta, Akshay Kumar	-
dc.date.accessioned	2020-09-11T09:27:10Z	-
dc.date.available	2020-09-11T09:27:10Z	-
dc.date.issued	2020-08-18	-
dc.identifier.uri	http://dspace.dtu.ac.in:8080/jspui/handle/repository/18016	-
dc.description	INTRODUCTION TO THE TOPIC Smartphone has been the most popular innovation introduced to the people in 21st century. As of 2017, reach of smartphones have been estimated around 300Million users and it is expected to reach 650Million by 2020. Smartphones saw a rapid technology change in the past 10 years, from 256MB RAM phones to 6GB RAM, from VGA camera to 42MP Camera, faster processors, face recognition, and the list goes on. And it will continue to change with advancement in technology. With rapid development in smartphones, people Earlier people would use the same smartphone for years before buying a new one but nowadays many people tend to switch from one smartphone to another very frequently.	en_US
dc.language.iso	en	en_US
dc.subject	Smartphone Industry	en_US
dc.subject	Brand Affect Consumer Purchase Decision	en_US
dc.subject	BRANDING TOOLS USED BY VIVO AND OPPO	en_US
dc.subject	LITERATURE REVIEW	en_US
dc.title	A Study On Does A Brand Affect Consumer Purchase Decision In Smartphone Industry?	en_US
dc.type	Thesis	en_US
Appears in Collections:	MBA

Files in This Item:

File	Description	Size	Format
A Study on does a brand affect consumer purchase decision in smartphone industry-4.pdf		2.21 MB	Adobe PDF	View/Open