Please use this identifier to cite or link to this item: http://dspace.dtu.ac.in:8080/jspui/handle/repository/18014
Title: E-commerce as a tool of expansion
Authors: Mishra, Mayank
Sheetal, Priya
Keywords: E-commerce
tool of expansion
E-Referrals
Research Methodology
Issue Date: 18-Aug-2020
Abstract: ABSTRACT Now a days, Internet has become one-window for all the internet users in terms of searching for their day-to-day needs due to swift growth in the technology. For their small requirements like shoes to large appliances like refrigerator, they seek it on the internet. The variety or the product and huge number of people seeking them makes competition tighter between the e-commerce providers. In order to attract majority of the customer they have to stand out from their competitors. Referral marketing is another aspect which e-commerce platforms have been using to maximize their reach to prospect customers. They also make use of a technology to replace the offline mode of shopping such as using Augmented Reality based tools which is enhancing the online purchase experience. The study sought to determine the attributes which are important for customers; perception about the product reviews, referrals and incentives; user's perception about Augmented Reality (AR) tools during online purchase experience. For studying the behavior primary data were collected from students of Delhi Technological University and Delhi University. Using convenience sampling technique 200 responses were collected to study their behavior. The primary data for this study was collected via questionnaires. . The quantitative data was analysed by descriptive statistics using SPSS. Factor analysis was done to find the most important factors and later we need Friedman’s Test to find the most important important factors. Cross-tabulation analysis was used to show the relationship among different variables.
Description: 1. Introduction 1.1. Background to the study Advancement in technology have had a immense impact on the e-commerce world, it had transformed the way consumers get connected with brands and empowered them to shop more cost effectively. Driven by the convenience of products getting delivered to your doorstep, ecommerce has now become an integral part of everyday life. (www.Acquire.io) “It’s the first inning. It might even be the first guys up at bat. We’re on the edge of golden age [of AI].” – Jeff Bezos CEO at Amazon From how we live to how we work, AI plays a pivotal role in our day to day schedule. There are numerous examples of AI and the automation tools used are spam filters, voice to text features, smart personal assistants (Such as Siri, Alexa), personalisation of new feeds (www.nibusinessinfo.co.uk). In a research, it was found that 45% of millennials are already using this type of voice activated search for online shopping. Apart from this, Augmented Reality based tools like 3D Try on are the next sensation in E- commerce world. Some are already integrating this features to give their customers better shopping experience. This not only helps the customer but the provider in terms of less churn and high profitability. For the earliest players it has given them competitive advantage over the rivals. Along with this Referrals are playing a major role in attracting and retaining customers. It is a saying that, "Marketing is the most effective when it's not even clear that we are doing any". The best way marketer get their customers is through referral and there is high chances of conversion. A satisfied customer is most likely to recommend product or services to their friends, relatives, acquaintance and they do this not without getting paid. This is the reason why everyone trust their friend's reviews. That means having referral strategy helps the marketer to motivate their satisfied customers to take steps and recommend the products to their friends and relatives might benefit us in terms of expansion and thus revenues. 2 So, in our project we focuses on identifying features which consumers think are important to them and classify them according to their relative importance. This study also includes understanding the perception about the product reviews, referrals and incentives. We have also studied user's perception about Artificial Intelligence and Augmented Reality based tools which could potentially be the next sensation in E-commerce world.
URI: http://dspace.dtu.ac.in:8080/jspui/handle/repository/18014
Appears in Collections:MBA

Files in This Item:
File Description SizeFormat 
Group 2.pdf1.9 MBAdobe PDFView/Open


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.