consumer purchase

Abstract

ABSTRACT The manufacturing and sales of the electric automobiles are being thrusted by the concurrent environmental concerns. The combination that has captivated almost all the sharks in global electric vehicle manufacturing, like Bosch, AVL and Cummins, is that of the Indian skilled and semi-skilled technological base, a platform for large consumer base and relatively cheaper production and labor cost. To study commercial success and purchase intention of electrical vehicles by Indians, there is a need to study the factors influencing the consumer acceptance of these vehicles. There are various factors that impact the purchase decision of electric automobiles like: individual perception on dimensions like environmental issues, performance, infrastructure and price sensitivity. Environmental concerns and Infrastructure are the forerunners for the consumer perception about electric automobiles and the factors that give adoption blowback are cost and performance. Therefore to encourage and promote the sale of electric vehicles, the government has to interject as it plays a significant role by creating policies for the environment, providing Infrastructure and subsidizing the cost of vehicles or lowering the interest rates in banks. As we all know, the automobile industry is one of the main environmental offenders due to the amount of CO2 and other poisonous gas emissions that have a major pact on climate change and pollution scenarios of this planet. Hence it is essential to motivate consumers towards procuring electric vehicles. This study considered four major components that affect the purchase intention of electric cars- price sensitivity, environmental awareness, infrastructure and performance. Quantitative survey was filled by 215 respondents in India. The data was subjected to statistical analysis with SPSS. Linear regression was used to analyse the influence of the four factors on the intention to purchase an electric car. DU results show that infrastructure and environment 35 awareness have a significant impact on electric car purchasing intentions.