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Full metadata record
DC Field | Value | Language |
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dc.contributor.author | GUPTA, Ayushi | - |
dc.contributor.author | Aggarwal, Lakshay | - |
dc.date.accessioned | 2020-09-08T09:46:01Z | - |
dc.date.available | 2020-09-08T09:46:01Z | - |
dc.date.issued | 2020-08-18 | - |
dc.identifier.uri | http://dspace.dtu.ac.in:8080/jspui/handle/repository/18006 | - |
dc.description | Mahindra and Mahindra aimed to consolidate its market share in the country’s passenger utility vehicle market with KUV 100 where no other company offered a similar model. The objective the company was to put their steps into new and different segment of cars which is known as “Mini- SUV” in which no other competitor had stepped into. | en_US |
dc.language.iso | en | en_US |
dc.subject | Exploring segment- | en_US |
dc.subject | positioning | en_US |
dc.title | Exploring segment | en_US |
dc.title.alternative | positioning fit and referrals with perceived value and self-image | en_US |
dc.type | Thesis | en_US |
Appears in Collections: | MBA |
Files in This Item:
File | Description | Size | Format | |
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Exploring segment- positioning fit and referrals with perceived.pdf | Mahindra and Mahindra aimed to consolidate its market share in the country’s passenger utility vehicle market with KUV 100 where no other company offered a similar model. The objective the company was to put their steps into new and different segment of cars which is known as “Mini- SUV” in which no other competitor had stepped into. | 3.73 MB | Adobe PDF | View/Open |
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