DSpace JSPUI
DSpace preserves and enables easy and open access to all types of digital content including text, images, moving images, mpegs and data sets
Learn More
Please use this identifier to cite or link to this item:
http://dspace.dtu.ac.in:8080/jspui/handle/repository/18006Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | GUPTA, Ayushi | - |
| dc.contributor.author | Aggarwal, Lakshay | - |
| dc.date.accessioned | 2020-09-08T09:46:01Z | - |
| dc.date.available | 2020-09-08T09:46:01Z | - |
| dc.date.issued | 2020-08-18 | - |
| dc.identifier.uri | http://dspace.dtu.ac.in:8080/jspui/handle/repository/18006 | - |
| dc.description | Mahindra and Mahindra aimed to consolidate its market share in the country’s passenger utility vehicle market with KUV 100 where no other company offered a similar model. The objective the company was to put their steps into new and different segment of cars which is known as “Mini- SUV” in which no other competitor had stepped into. | en_US |
| dc.language.iso | en | en_US |
| dc.subject | Exploring segment- | en_US |
| dc.subject | positioning | en_US |
| dc.title | Exploring segment | en_US |
| dc.title.alternative | positioning fit and referrals with perceived value and self-image | en_US |
| dc.type | Thesis | en_US |
| Appears in Collections: | MBA | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Exploring segment- positioning fit and referrals with perceived.pdf | Mahindra and Mahindra aimed to consolidate its market share in the country’s passenger utility vehicle market with KUV 100 where no other company offered a similar model. The objective the company was to put their steps into new and different segment of cars which is known as “Mini- SUV” in which no other competitor had stepped into. | 3.73 MB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.