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http://dspace.dtu.ac.in:8080/jspui/handle/repository/18006| Title: | Exploring segment |
| Other Titles: | positioning fit and referrals with perceived value and self-image |
| Authors: | GUPTA, Ayushi Aggarwal, Lakshay |
| Keywords: | Exploring segment- positioning |
| Issue Date: | 18-Aug-2020 |
| Description: | Mahindra and Mahindra aimed to consolidate its market share in the country’s passenger utility vehicle market with KUV 100 where no other company offered a similar model. The objective the company was to put their steps into new and different segment of cars which is known as “Mini- SUV” in which no other competitor had stepped into. |
| URI: | http://dspace.dtu.ac.in:8080/jspui/handle/repository/18006 |
| Appears in Collections: | MBA |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Exploring segment- positioning fit and referrals with perceived.pdf | Mahindra and Mahindra aimed to consolidate its market share in the country’s passenger utility vehicle market with KUV 100 where no other company offered a similar model. The objective the company was to put their steps into new and different segment of cars which is known as “Mini- SUV” in which no other competitor had stepped into. | 3.73 MB | Adobe PDF | View/Open |
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