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http://dspace.dtu.ac.in:8080/jspui/handle/repository/18000| Title: | INFLUENTIAL FACTORS OF INTERNET ADVERTISING ON CONSUMER ATTITUDE AND SHOPPING TRENDS |
| Authors: | GAUR, NIKHIL SHARMA, ABHISHEK SHEKHWAT, ASHU |
| Keywords: | INTERNET ADVERTISING CONSUMER ATTITUDE INFLUENTIAL FACTORS SHOPPING TRENDS |
| Issue Date: | 22-Jul-2020 |
| Abstract: | ABSTRACT The Internet fills in as a significant promoting, communication and marketing platform in a business, predominantly for sales and advertising purposes. It is, along these lines, not an unexpected scenario that there have been a large number of conversation and theories of the basic connection between consumer attitude, shopping trends and Internet-based marketing or advertising. This study is based on breaking down a few angles impacting the purchasing choice and buying patterns of customers because of online commercials. It makes an endeavor to contemplate impacts of online ads on buyer attitude and shopping trends. It plans to dissect the components that brief a buyer to purchase a specific item/ product or service when they go over an online ad related to it. Information gathered from 280 customers show that abstract standards, attitude, and convictions concerning the results of online marketing that remarkably affect customer attitude and shopping trends. The outcomes additionally offer solid help for the constructive outcomes of web advertising on consumer attitude and shopping patterns. The ramifications of the discoveries for hypothesis and practice are talked about. |
| Description: | INTRODUCTION Online Advertising Web based advertisement, prominently known as online advertisement, online marketing, digital marketing, web based promotion, Internet promotion, digital advertisement or web advertisement. It is a kind of advertising and marketing which uses the internet to convey limited time or promotional advertising messages to prospect customers. Almost all shoppers find online ads troublesome and have more and more moved to ad blockers on their browsers for an different reasons. At the point when soft-wares are utilized to do the online advertising or digital marketing, it is called programmatic advertising. Online advertising incorporates email marketing, Search Engine Marketing (SEM), Social Media Marketing, numerous kinds of display advertisements (such as web banner publicity) and mobile promoting. Like other publicizing media, online promotion as often as possible includes a publisher, who blends commercials into its online substance or content and an advertiser, who gives the ads to be showcased on the publisher's web page. Other potential members incorporate advertising organizations that help produce and spot the advertisement, an advertisement server which conveys the promotion or ad and tracks its measurement metrics and promoting partners who accomplish independent advertisement work for the advertiser. In 2016, online advertising yields (revenue) in the United States (U.S.) outperformed those of broadcast television and cable television. In 2017, online advertising yields (revenue) in the United States (U.S.) added up to $83.0 billion, a 14% expansion over the $72.50 billion that of revenue generated in 2016. Numerous general online marketing exercises are disputable and accordingly have been progressively dependent upon guideline. Income generated from online promotion likewise may not sufficiently replace other publishers' income streams. Declining advertisement income has driven a few publishers to put their substance/ data under restriction and user has to pay to get access to that content or data („Online advertising‟, 2020). |
| URI: | http://dspace.dtu.ac.in:8080/jspui/handle/repository/18000 |
| Appears in Collections: | MBA |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| “INFLUENCE OF GRATITUDE & CONSTRUCTIVE DEVIANCE IN.pdf | 1.37 MB | Adobe PDF | View/Open |
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