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http://dspace.dtu.ac.in:8080/jspui/handle/repository/17994| Title: | A Study on Use of Analytics in E-Commerce Industry with Reference to Amazon and Consumer Perception Towards Online Shopping in India |
| Keywords: | E-Commerce Online Shopping Amazon Customer |
| Issue Date: | 7-Jul-2020 |
| Description: | Most of people today use online websites and portals to shop at times. People prefer to shop online more rather than going out personally to buy products. With the increase in internet users in India, number of people using online portals to buy products is also increasing. With more discounts, lowered price range and increased variety in products, the scope for online shopping has increased vaguely. Amazon is one such online shopping site which is based in Seattle. It focuses on E-commerce, Artificial Intelligence, Digital Streaming and Cloud Computing. Amazon was launched in India in February 2012 as shopping website. E-commerce as industry has a lot of growth and innovation these days. It has changed the look of business. Huge amount of data is collected in e-commerce. An online platform takes in a person’s personal data like name, contact details and even card details. They save it further for future purchases. Not only this website, like these also save preferences or viewed products and personalise the whole shopping for an individual. This way the whole shopping process becomes more personalized and catered to each person individually. The aim behind this research is to find out how satisfied customers are by the services provided to them by the company and what all data driven technologies are used in today’s ecommerce industry. We want to know the rate of people who actually prefer shopping online more than real time shopping. |
| URI: | http://dspace.dtu.ac.in:8080/jspui/handle/repository/17994 |
| Appears in Collections: | MBA |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Analytics in E-Commerce.pdf | Most of people today use online websites and portals to shop at times. People prefer to shop online more rather than going out personally to buy products. With the increase in internet users in India, number of people using online portals to buy products is also increasing. With more discounts, lowered price range and increased variety in products, the scope for online shopping has increased vaguely. Amazon is one such online shopping site which is based in Seattle. It focuses on E-commerce, Artificial Intelligence, Digital Streaming and Cloud Computing. Amazon was launched in India in February 2012 as shopping website. E-commerce as industry has a lot of growth and innovation these days. It has changed the look of business. Huge amount of data is collected in e-commerce. An online platform takes in a person’s personal data like name, contact details and even card details. They save it further for future purchases. Not only this website, like these also save preferences or viewed products and personalise the whole shopping for an individual. This way the whole shopping process becomes more personalized and catered to each person individually. The aim behind this research is to find out how satisfied customers are by the services provided to them by the company and what all data driven technologies are used in today’s ecommerce industry. We want to know the rate of people who actually prefer shopping online more than real time shopping. | 3.15 MB | Adobe PDF | View/Open |
| E-Commerce by 919.pdf | 9.33 MB | Adobe PDF | View/Open |
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