DETERMINATIONS OF CONSUMER BUYING BEHAVIOUR THROUGH ONLINE SHOPPING IN INDIA

Abstract

The report which is based on Determinants of Consumer Buying Behaviour through Online Shopping in India. By going through all the data , it can be generated that online market is at quite boom at this era and will increase tremendously after the sometime as well. In the upcoming years, e-commerce is expected to boom in the Asian region. The number of digital buyers in Asia Pacific is projected to pass the one billion mark for the first time in 2018, which will account for 60 percent of all internet users in the region. In line with the regional growth, India, a fast-growing emerging Asian market, shows optimistic projections for the e-commerce industry. Current active e-commerce penetration in India stands only 28 percent, with lots of room for improvement - India's retail e-commerce CAGR is projected to reach 23 percent from 2016 to 2021.