ANALYSIS AND IMPACTS OF NARROW ARTIFICIAL INTELLIGENCE IN GLOBAL MARKETING

Abstract

Artificial intelligence (AI) is a technology, industry, and a developing field of study. While levels of interest with respect to marketing applications have not yet translated into widespread adoption, AI has enormous potential to greatly alter the way marketing is conducted. As such, artificial intelligence in marketing is a critical issue for research. By examining your modern applications, feasible use cases in the near future, how to execute it, and areas for improvement, we can accomplish a high level of knowledge of the long-term associations of AI in marketing. AI offers development on current marketing tactics, along with providing completely new ways to create and distribute value to customers. For example, social media marketing and programmatic advertising can allow a more absolute view of customer behavior, and deeper insights predictive analysis through integration with AI. Innovative marketing tools such as voice, biometrics, and conversational user interfaces suggest new ways to add value to both brands and consumers. All these innovations have similar characteristics of scalable experiences, in-depth knowledge. super personalization and efficient spending. There are major issues that must be approached before the comprehensive implementation of the AI, including the potential for malicious use, its effects on the movement of workers and the technology itself. The contemporary progression of artificial intelligence in marketing is so significant that it will be fostered by most companies sooner than later. It is crucial to consider the long-term implications of a large implementation since the industry is driven by artificial intelligence involves structural changes in the form of skill sets to thrive, ways of the marketers and brand emphasizing.