IMPACT OF COVID-19 PANDEMIC ON CONSUMER BEHAVIOR OF ESSENTIALS AND NO-ESSENTIAL PRODUCTS (CONSUMER ELECTRONICS) IN 1st AND 2nd QUARTER OF 2020

Abstract

This paper was written the middle of the global corona virus (covid-19) pandemic focusing on impact of Covid-19 Pandemic on consumer behaviour of essentials and no-essential products (consumer electronics) in 1st and 2nd quarter of 2020. In the year 2015 the foretasted value for 2020 personal consumer electronics was expected to top 838.85 Billion but no one had foretasted the covid-19 virus. the virus stated at a wet market in Hubei province in Wuhan city in China to cause global pandemic. The first case was recorded in China on 19th of December 2019 and it went to spread and infect all countries by April 24th having infected 2 663 492 people and killing 1 76492 individuals.The World Health Organisation declared the virus a pandemic which more serious than the 2003 SARS virus epidemic that bared resemblance to the covi-19.