DSpace JSPUI
DSpace preserves and enables easy and open access to all types of digital content including text, images, moving images, mpegs and data sets
Learn More
Please use this identifier to cite or link to this item:
http://dspace.dtu.ac.in:8080/jspui/handle/repository/17969| Title: | Factors Affecting Consumer Purchase Decision |
| Other Titles: | A Selective Study of Beverage Industry |
| Authors: | Aggarwal, Akash Jain, Lakshita |
| Keywords: | Beverage Industry Beverage Factors Affecting Purchase Decision |
| Issue Date: | 20-Jul-2020 |
| Description: | This study is done to find out the factors affecting a consumer’s preference which lead the consumer to establish a bu ying decision for different beverage products that are available in the present industry of beverages. Primary data here has been gathered with the help of e-questionnaire & secondary data was through the literature review. Descriptive Reseach method is used in this study. Also, a sample-size of 126 respondent is taken by doing the calculation using sample size calculation by proportion. Random sampling is done. Various factors are identified by grouping the attributes with high correlation using factor analysis. These factors affect the consumer’s purchasing decision at the beverage industry. These are six factor identified namely Price, Qualit y, Health Consciousness, Look & Feel, Temperature, Taste which are then used as Ind variables in regresion analysis so that the impact of these factors at the dependent variable i.e. the consumer’s purchasing decision. Further, this study will enable the companies to better understand the customer’s requirements and preference for choosing a beverage. This helps the companies to identify the areas related to their product on which t hey should focus more and find possible solutions to guarantee continued existence in the competitive environment of the Beverages Industry. |
| URI: | http://dspace.dtu.ac.in:8080/jspui/handle/repository/17969 |
| Appears in Collections: | MBA |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| akash lakshita beverages (1).pdf | This study is done to find out the factors affecting a consumer’s preference which lead the consumer to establish a bu ying decision for different beverage products that are available in the present industry of beverages. Primary data here has been gathered with the help of e-questionnaire & secondary data was through the literature review. Descriptive Reseach method is used in this study. Also, a sample-size of 126 respondent is taken by doing the calculation using sample size calculation by proportion. Random sampling is done. Various factors are identified by grouping the attributes with high correlation using factor analysis. These factors affect the consumer’s purchasing decision at the beverage industry. These are six factor identified namely Price, Qualit y, Health Consciousness, Look & Feel, Temperature, Taste which are then used as Ind variables in regresion analysis so that the impact of these factors at the dependent variable i.e. the consumer’s purchasing decision. Further, this study will enable the companies to better understand the customer’s requirements and preference for choosing a beverage. This helps the companies to identify the areas related to their product on which t hey should focus more and find possible solutions to guarantee continued existence in the competitive environment of the Beverages Industry. | 4.92 MB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.