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http://dspace.dtu.ac.in:8080/jspui/handle/repository/17969Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Aggarwal, Akash | - |
| dc.contributor.author | Jain, Lakshita | - |
| dc.date.accessioned | 2020-07-24T09:44:15Z | - |
| dc.date.available | 2020-07-24T09:44:15Z | - |
| dc.date.issued | 2020-07-20 | - |
| dc.identifier.uri | http://dspace.dtu.ac.in:8080/jspui/handle/repository/17969 | - |
| dc.description | This study is done to find out the factors affecting a consumer’s preference which lead the consumer to establish a bu ying decision for different beverage products that are available in the present industry of beverages. Primary data here has been gathered with the help of e-questionnaire & secondary data was through the literature review. Descriptive Reseach method is used in this study. Also, a sample-size of 126 respondent is taken by doing the calculation using sample size calculation by proportion. Random sampling is done. Various factors are identified by grouping the attributes with high correlation using factor analysis. These factors affect the consumer’s purchasing decision at the beverage industry. These are six factor identified namely Price, Qualit y, Health Consciousness, Look & Feel, Temperature, Taste which are then used as Ind variables in regresion analysis so that the impact of these factors at the dependent variable i.e. the consumer’s purchasing decision. Further, this study will enable the companies to better understand the customer’s requirements and preference for choosing a beverage. This helps the companies to identify the areas related to their product on which t hey should focus more and find possible solutions to guarantee continued existence in the competitive environment of the Beverages Industry. | en_US |
| dc.language.iso | en | en_US |
| dc.subject | Beverage Industry | en_US |
| dc.subject | Beverage | en_US |
| dc.subject | Factors Affecting | en_US |
| dc.subject | Purchase Decision | en_US |
| dc.title | Factors Affecting Consumer Purchase Decision | en_US |
| dc.title.alternative | A Selective Study of Beverage Industry | en_US |
| dc.type | Thesis | en_US |
| Appears in Collections: | MBA | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| akash lakshita beverages (1).pdf | This study is done to find out the factors affecting a consumer’s preference which lead the consumer to establish a bu ying decision for different beverage products that are available in the present industry of beverages. Primary data here has been gathered with the help of e-questionnaire & secondary data was through the literature review. Descriptive Reseach method is used in this study. Also, a sample-size of 126 respondent is taken by doing the calculation using sample size calculation by proportion. Random sampling is done. Various factors are identified by grouping the attributes with high correlation using factor analysis. These factors affect the consumer’s purchasing decision at the beverage industry. These are six factor identified namely Price, Qualit y, Health Consciousness, Look & Feel, Temperature, Taste which are then used as Ind variables in regresion analysis so that the impact of these factors at the dependent variable i.e. the consumer’s purchasing decision. Further, this study will enable the companies to better understand the customer’s requirements and preference for choosing a beverage. This helps the companies to identify the areas related to their product on which t hey should focus more and find possible solutions to guarantee continued existence in the competitive environment of the Beverages Industry. | 4.92 MB | Adobe PDF | View/Open |
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