Prediction Of Consumer Purchase Decision Using Demographic Variables With Special Reference to Premium SUV Cars

Abstract

The demographic environment is of significant enthusiasm to advertisers since it includes individuals and individuals make up showcase. Discontinuity of the mass market into different scaled down scale markets isolated by age, sex and Salary, etc. Since each gathering has solid inclinations and purchaser qualities that can be handily reached through progressively focused on correspondence and appropriation channels. The vast majority of advertisers taking vital choice intensely rely upon the segment factors of individuals, where they center around showcasing their items. The relationship set up between the segment factors and the various phases of purchaser's buy choice procedure further aides distinguishing the noteworthy factors. This will be certainly useful to the advertisers of vehicles to realize their objective gathering and to develop showcasing systems to make them turning into a suv vehicle car owner with the help of classification techniques for predicting weather consumer is going to buy this premium suv or Not based on this decision of consumers company can take decisions weather they should send the customer the promotional offer or not.