CONSUMER BUYING BEHAVIOUR IN E-COMMERCE & EFFECT OF CHANGES IN FDI POLICY IN E-COMMERCE

Abstract

The rapidly changing technological advancements have made the world a small place to live in. In this age of globalization, when internet access has become a vital and an indispensable part of our lives, we can understand the span of consumer base active on the internet. Various E-Commerce websites have emerged in the online business scenario. Many international companies have entered in this segment to emerge as leaders. Companies like Flipkart, Amazon, Snapdeal etc. have got a strong hold in the Online shopping segment. Recently, on 26th December, 2018, the Government made some changes in the policy on Foreign Direct Investment (FDI) in E-Commerce, which has shaken up the Online business by these companies. The changes made in the policy have been discussed in this project, and the impact it has done on the consumers and how their buying behaviour has changed over the period before and after the implementation of this policy on 1st February, 2019 have been studied.