HUL'S MAGIC WATER SAVER

Abstract

Magic Water Saver is a valuable innovation for a water-scarce country like India where more than 100 million people face water shortage every day. About 57% of these people belong to lower Socio-Economic Classes (SEC). For these consumers, getting water takes more effort as well as more money since their water source is often located outside their homes.

This new product from HUL strikes a familiar chord for saving water. In this project we aim to analyze the market perception of the “Magic Water Saver” from HUL. Through this project we have tried to analyze the customer response about water saving washing after wash laundry. Everyone is aware about the problem of water scarcity; we have tried to find out if people are ready to pay extra to help the cause of water conservation.

The project will involve surveys of customer’s on personal basis. The primary data will be collected by direct interviewing the respondents and using questionnaire as research instrument. The company has its network all over India. The network is present in almost all the states. Finally the results of the research verify the fact that keeping the customer satisfied is the best strategy to not only retain the existing customers but also to expand the business to new horizons.